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( 02-6412-0125~8)
About the Publication
Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brands hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.
About the Issue
Welcome to the 96th issue of B.
Back in 2018, when B revisited Seoul, the capital city of Korea, to put out a second edition, we talked about what city would be the best for the city issue besides Seoul. Many of our editors—including me—thought of Busan, the second largest city in Korea, and Jejudo Island for its breathtaking natural landscapes. Five years later, we wound up doing an issue that features Busan. Of course, we were drawn to Jejudo Island because it embodies the idea of rest and relaxation, but truthfully, we were more curious about Busans many faces beyond the beaches and tourism. I myself visit the coastal city every year and always feel like moving there whenever I go, so it is obvious that the port city 400 km south of Seoul has some kind of magnetic allure.
Each time I arrive at Busan Station and taxi to Haeundae to get settled in—Ive done this so many times I dont dare to even try to count—I find myself mesmerized by the landscape of the piers as I look out the car window. Not until rows of shipping containersand towering cranes catch my eyes do I feel like, Ah! Finally, Im in Busan. It feels like passing through immigration. Maybe because of the unique layout of port cities, I have always assumed that Busan was bigger than Seoul. Maybe it is the impression that you can only get from the second- or the third-largest cities. Apparently, it is the norm that the nations largest city—the capital city in an administrative and economic sense—naturally chases ideas like global standards and cosmopolitanism. Despite the never-ending changes inarchitecture, culture, and commercial districts that seem to pop up overnight, capital cities always feel rather mediocre when all things are said and done. That might explain why I have recently heard globe-trotters grumbling that there is nothing special out there. Everything is already in Seoul.
But Busan has staved off this rather imminent phenomenon of standardization. Of course, the city boasts a good number of flagship stores by globalbrands, inventive and fancy restaurants, and uniform- like styles that hipsters wear, but these elements
do not shape the visitors impression of the city. Rather, Busans cultural elements—embedded in the clothing, food, and architecture—forge a distinctive locality in its raw state, emerging through the cracks between the well-developed infrastructure that is essential for a big city to survive. The essence of Busan that B captured for this issue also centers on the people, the products, and the companies that add contemporary twists to local tradition. From Momos Coffees Jooyeon Jeon, who triumphantly sprang up from the local specialty coffee scene and on to the global stage; and Balansa, a fashion brand whose contemporary chicness is no less superb than Seoul- born rivals; to Gentz Bakery, which strives to retaina sense of Koreanness. All these players generated cultlike followings locally and received offers to expand to Seoul. (Usually, it happens the other way around.) In a city where not even one of Koreas top 100 companies has its headquarters, it is a feat thatlocally grown creativity translates to business acumen, resulting in phenomenal success.
The potential of Busan, I opine, lies with innovative small business owners, though they are wildly outnumbered by their counterparts in Seoul. Indeed, the Busanites B met say that the citys potential isin the hands of the people who grew up in Busan,far from Seoul and close to the door to the outside world. Busan has constantly grappled with internal and external forces due to its geographical position and historical events, like outsiders coming and going, refugees from the Korean War rushing in. Even still, it seems that Busan has the most fertile soil to cultivate new contemporary ideas. This may be why I as a land dweller, born and raised in Seoul, always envy people who live near water—and where they come together, in Busan.
Eunsung Park
Editor in Chief
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Table of contents
02 Intro
09 Editors Letter
12Rules of the Road
Etiquette for Mini drivers to follow when spotting another Mini on the road
14 Perspectives
Four creators talk about Mini design and value
18 Museum
A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections
24 Opinion
Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Minis racing genes and engineering
30 Restorer
A restoration shop shines light on how popular classic Minis are globally
36 In London
A travel agency that started with the idea of London city tours in Minis
42 With Minis
Classic Mini lovers encountered in London
46 Opinion
Christoph Gontard, Head of Classic Brand Management, Mini and Rolls-Royce
50 Milestones
Classic Mini milestone marker models of the past60 years
54 Buzzing
Mini owners share their thoughts on new Mini and classic models online
58 Engine Rooms
A look under the hoods of a classic Mini and a new Mini
60 Versus
Comparison and analysis of classic Mini and new Mini
70 In the Making
Mini lineups under BMW, scenes of the Oxford plant, andinterview with Oliver Heilmer, Head of Mini Design
82 Minimizers
Mini owners from three cities talk about their lifestyles and mobility in each city
94 Signal
102 Brand Story
The story of the car born out of a socioeconomic crisis topresent a new solution for mobility
110 Interviews
Bernd Körber, Head of Min
Esther Bahne, Head of Mini Strategy and Innovation
116 Expansion
Mini explores new frontiers under the creative use of spacemotto
118 One Century
Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today
122 British Cars
British car brands with unique identities, principles, and ample charm
126 Figures
Minis history and growth in numbers
129 References
131 Outro